Quit Genius, which assists people with tobacco, alcohol, vaping, and opioid addictions 100% virtually, recently received a $64 million Series B round of funding. Stockholm-based Kinnevik and London-based Atomico co-led the round for Quit Genius, which is based in New York. Founded in 2017, the company has raised over $78 million so far.
The founders of Quit Genius are Maroof Ahmed, Sarim Siddiqui, and Yusuf Sherwani. All three are medical doctors trained in the U.K. at Imperial College London and have been collaborating since they were students.
What did we learn about the founders? They have written a number of papers together on topics involving smoking cessation, cognitive behavioral therapy, mobile health apps, and gamification, including:
- Preliminary Outcomes of a Digital Therapeutic Intervention for Smoking Cessation in Adult Smokers: Randomized Controlled Trial
- Effective Behavioral Changes through a Digital mHealth App: Exploring the Impact of Hedonic Well-Being, Psychological Empowerment and Inspiration
- Evaluation of Two Mobile Health Apps in the Context of Smoking Cessation: Qualitative Study of Cognitive Behavioral Therapy (CBT) Versus Non-CBT-Based Digital Solutions
- Game On? Smoking Cessation Through the Gamification of mHealth: A Longitudinal Qualitative Study
- Gamification in medical education
- YouTube in medical education: a student’s perspective
- The trend toward digital in medical education- playing devil’s advocate
Additionally, when we look at this network graph, we can better see the connections between Ahmed, Siddiqui, and Sherwani, including relationships to other authors and areas of interest.
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