Quit Genius, a virtual addiction platform started by three doctors, pulls in over $60M in a Series B

July 27, 2021

Quit Genius, which assists people with tobacco, alcohol, vaping, and opioid addictions 100% virtually, recently received a $64 million Series B round of funding. Stockholm-based Kinnevik and London-based Atomico co-led the round for Quit Genius, which is based in New York. Founded in 2017, the company has raised over $78 million so far.

The founders of Quit Genius are Maroof Ahmed, Sarim Siddiqui, and Yusuf Sherwani. All three are medical doctors trained in the U.K. at Imperial College London and have been collaborating since they were students.

What did we learn about the founders? They have written a number of papers together on topics involving smoking cessation, cognitive behavioral therapy, mobile health apps, and gamification, including:


Additionally, when we look at this network graph, we can better see the connections between Ahmed, Siddiqui, and Sherwani, including relationships to other authors and areas of interest.

The connections between Ahmed, Siddiqui, and Sherwani, including relationships to other authors and areas of interest.
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Lesley Pink

Lesley Pink, our senior digital editor/writer, has written across a range of industries including artificial intelligence, actuarial science, government, law, and financial journalism. She's a fan of the serial comma and mint chocolate chip ice cream. And no, pink is not her favorite color. You can reach Lesley at lesley@resolute.ai.